25 Years Of Google Search Data Explored

Google Trends Used by Newsrooms Worldwide

25 Years of Google Search Data Explored

Google Trends is a free service that allows users to explore search trends over time, by location, and by popularity on Google. Whether you're curious about what the world is searching for or want to track the popularity of a particular topic, Google Trends can provide valuable insights.

In recent years, Google Trends has become an increasingly popular tool for newsrooms around the world. Journalists use Google Trends to identify trending topics, track the spread of news stories, and measure the impact of their own reporting. For example, during the 2016 US presidential election, journalists used Google Trends to track the popularity of the candidates and identify key swing states.

Google Trends can also be used to track the spread of misinformation and disinformation. By identifying topics that are trending rapidly, journalists can quickly identify potential sources of false information and take steps to debunk it. For example, during the COVID-19 pandemic, journalists used Google Trends to identify and debunk false claims about the virus.